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Career centers on Handshake have the ability to "signal-boost" employers to their students. There is a section on the career center page where they can share employers they recommend based on many categories including: Close to campus, Invests in diversity, Hidden gems, Works with the school, Popular with alumni, and Hires international students.

The problem

The signal-boosted section of the career center page had title copy that said "Handpicked employers." After receiving feedback from many colleges and universities, we learned that the word handpicked was not appropriate and was ableist. I rewrote the headline and body copy to better align with Handshake's values and keep the trust of its partnering schools. Check out the before and after versions of this screen below.

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