Job Digest Revamp

UX Content Design Intern at Handshake

Job digest emails go out to students on Handshake every week with the latest jobs curated for them. There are notes in some job posting cells that let students know the employer is open to messaging and video chatting with them about the job. The problem is the whole job post cell is clickable and goes to one place (the job posting). The copy about messaging and video chats aren’t clickable/don't have a different destination when they're clicked. So, how does that change what the copy or design should be?

Deliverables

After initial revisions and mocks, I collaborated with product managers, engineers, and other content designers who gave feedback on my iterations. These are the final deliverables for this project.

Updated titles to reflect brand fonts
Removed the underline in the job posting titles because it was too straining on the eyes and made it more difficult to scan. Kept the blue so students know it's clickable.
Top-justified the company logos for each job posting so it's more clear where each job post cell starts and ends, and so it's easier to scan and read.
Condensed the copy about messaging and video chats into 1 line from the 2 separate lines to make it more concise.
Changed the color of the messaging/video chat notes because link-style copy (blue and/or underlined) gives the impression that it's clickable or that it would take the user to another destination.
Removed the arrows next to the messaging/video chat notes because they also give the impression that it's clickable or that it would take the user to another destination.

KPI results

The work I did increased the clickthrough rate by 6%, and even more impressive, the job postings that had the copy I wrote saw a 30% increase in traffic.